Video Storytelling For Business
One of the best ways to drive visitors to the traffic they are looking for, without forcing them to wade through the rest of your pitch or presentation is by using chapters. It’s easy to do on a website and with interactive video, it’s just as easy to drive traffic to what they want, collect analytics and help both parties get exactly what they want out of their experience with your media.
Smart Social Louisville does a great job of breaking up their training into consumable pieces and with an interactive menu, they give viewers the ability to go directly to what is most important to them. Those who want to see it all can simply watch all the way through, while others can focus on only the parts they care about.
Give people options, keep them simple and streamline the user experience by giving people direct access to what they want.
What is your story and how can you tell it better?